Type a @handle and get the profile's real engagement rate from its last 12 public posts — median-based, so one viral hit can't skew it. No sign-up. Or switch to manual mode for any platform.
SocialGuardian backs up posts daily and keeps your engagement history — restorable anytime.
We only read public data and never ask for your login. Lookups are limited per day — powered by the same engine that backs up profiles for SocialGuardian customers. See the 2026 benchmarks →
Calculated in your browser. Nothing you type is sent anywhere.
The most widely used formula is (likes + comments) ÷ followers × 100, averaged over your recent posts. It answers a simple question: out of everyone who could see a post, how many cared enough to react? Brands and agencies use exactly this number when they price collaborations, which is why a small account with a 6% rate is often worth more to a sponsor than a huge account stuck at 0.8%.
It depends on the platform and on account size — engagement falls as audiences grow. On Instagram, 1–3% is normal and anything above 6% is excellent. TikTok runs hotter: 3–6% is typical and strong videos clear 10%. On X, 0.5–1% is already solid. Compare yourself against accounts of a similar size on the same platform, not against a global average.
Post consistently, reply to comments in the first hour, and study which of your own posts earned the most reactions — format, topic, tone — then make more of those. That last part is exactly what SocialGuardian's AI post advisor automates: it analyses your backed-up posts and tells you what your audience actually responds to.
Both are valid. Follower-based (this calculator) is the standard for comparing accounts and pricing sponsorships, because follower counts are public. Reach-based rates are better for judging individual posts, but they need analytics access and can't be compared across accounts.
It's normal. Larger audiences contain more passive followers, and feeds show your posts to a smaller share of them. What matters is the trend among accounts of your size — and whether your absolute reactions keep climbing.
Many brands now look at (likes + comments + saves + shares) ÷ followers, especially on Instagram Reels and TikTok. Saves and shares aren't public, so this calculator uses the public formula — add them to the likes field if you have them and want the richer version.
Your last 10–12 posts is the common convention — enough to smooth out one viral hit or one flop, recent enough to reflect the algorithm you're living with now.
SocialGuardian backs up every post and tracks your engagement history over time — automatically, every day.
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